2] Kruikemeier, Sanne, FMG, Foto.GillissenOgmail.com, IMG_5241

Email: sanne[DOT]kruikemeier[AT]wur[DOT]nl
Telefoon: +31 651667266

I am currently a Professor with a focus on digital communication at the Strategic Communication Group of Wageningen University & Research (WUR). Before joining WUR, I was an Associate Professor in Political Communication and Journalism in the Communication Science department of the University of Amsterdam and the Amsterdam School of Communication Research (ASCoR). I am part of the editorial board of Journal of Communication, Human Communication Research, International Journal of Press/Politics, Digital Journalism and Media and Communication (an international open access journal), special issue editor of Digital Journalism, Journalism Studies, and Media and Communication, Frontiers Political Science, board member of the Society of Advertising and co-chair of the political communication division of the Netherlands-Flanders Communication Association. Between 2017 and 2022, I was a member of the Amsterdam Young Academy (AYA).

My research focuses on the consequences and implications of online communication for individuals and society. I have experience in interdisciplinary and multi-methodological approaches, in which I combine insights from persuasive, journalism, and political communication with survey, big, observational, experimental, and eye-tracking data. I recently published papers on online behavioral advertising, microtargeting, privacy behavior, news consumption among adolescents, online sourcing, and media diets. I was involved in large interdisciplinary research projects focused on personalized communication together with IVIR and immersive journalism with the Journalism School Utrecht. I am currently involved in international projects focusing on the (democratic) consequences of changing media habits and longitudinal media effects (with the University of Gothenburg). I am also involved in a project on the use of AI in journalism.

I also lead international and national research projects. In 2020, together with an international consortium, I received a NORFACE grant from the Netherlands Organization for Scientific Research to study data-driven campaigning from a micro, meso and macro level together with an international consortium. In 2020, I also received an ERC starting grant to investigate to what extent and under which conditions data-driven political targeting has a beneficial impact, and under which conditions a harmful impact on democracy. In 2019, together with others, I received a Open Competition Digitalisation Grant from the Netherlands Organization for Scientific Research to study conflict framing.

In the communication science department, I teach in both the bachelor and master, and I take part in several committees. I (co-)supervise several PhD students in political communication and between 2016 – 2019, I was the convener of the PhD club.

On this website, you can find my CV, my publications, and short descriptions of the projects I’m involved in as PI.

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